Tuesday, January 3, 2012
Castro Theatre...booming biz for West Side Story sing-a-long!
Suits at studios may be belly-aching about sluggish ticket sales of late (revenue was down 3-4 % during the holiday season) but management at the Castro Theatre is beaming from ear-to-ear.
Special events - featuring audience participation - are booming at the Art Deco showcase in the heart of gay gulch.
For example, on Sunday afternoon I spied exuberant film buffs queuing up at 2 p.m. in the afternoon to plunk down $15 bucks cash on-the-barrel, to join in a West Side Story sing-a-long alongside fans of the classic musical.
Just a few weeks ago, rumors were running rampant that the Castro may be on its last legs, go figure!
Not so, says Don Nasser, the director of the prestigious old venue and a member of the family that built her back in 1922.
In fact, Mr. Nasser has installed a new manager - Keith Arnold - to muster of film bookings and expand the breadth of the theatre's programming roster.
"It's going to be a strong mix of hard-to-see repertory, gold standard classics, festivals, and special events," he boasts to everyone within earshot.
Stay posted, folks!