Thursday, August 11, 2011
George Lopez...given the axe! Failed to crack ethnic ceiling at TBS!
George Lopez (who swore up-and-down when he negotiated the time slot for his talk show that he was not "Jay Lenoed") must be feeling like a jilted lover today now that his fate has sunk in.
The bloom was obviously off the rose at TBS because a spokesperson was inclined to announce last evening that the comic would not be returning to the airwaves - not at their network - anyway.
"TBS has reached the difficult decision not to order a third season of Lopez Tonight," the network said, in addition to noting that it was proud to have worked with the "immensely talented comedian and entertainer."
What a graceful exit for the brass at TBS!
Instead of bluntly announcing that George Lopez was being given the "axe", they tactfully took the high road.
The kudos at the tail end of announcement must have rung hollow to the comic, though.
According to sources, the decision was not only based on ratings, but also due to the cost of the show,
At press time, reps for Mr. Lopez, remained silent on the startling turn-of-events.
Viewers may recall that the funnyman gave up his 11 p.m. ET time slot to make room for Conan O'Brien.
TBS was attempting to reach out to younger viewers (or so they thought) in what has been referred to in the industry as a - "one-two punch of late-shows" which ultimately did not pan out to expectations.
"The results have been unimpressive and the cancellation unsurprising," media analyst Brad Adgate (Horizon Media) astutely noted for the record.
"The only positive was a young median age" of about 32," Adgate added (which is part of the younger adult audience favored by advertisers).
Because late-night hosts are uniformly white and male (Conan O'Brien, Jay Leno, David Letterman, Jimmy Fallon, Craig Ferguson, for example) TBS was taking a risk from the get-go.
The top brass at the cable outlet were hoping that Georgie-boy would crack the ethnic glass ceiling as the show built a momentum, I guess.
Quite the opposite occurred, however.
Lopez's viewership dropped 40 percent in its second year, from an average of 910,000 nightly viewers at 11 p.m. ET, to 543,000 at the witching hour (midnight).
But, worse news was yet to come.
In August the audience numbers dropped to a dramatic low of 391,000.
It's back to the night-club circuit for George Lopez!.
Break a leg, George!