Wednesday, August 10, 2011

THE FOOD PORN LAB...Visual Communications photography event!









Do your photos lack the much-needed sizzle to spark a rewarding career in the highly-competitive realms of professional photography?

If so, Visual Communications invites you to attend - "The Food Porn Lab" - a multi-dimensional community event that is bent on offering fledgling photographers a golden opportunity to beef up their skills.

"The Food Porn Lab" is a free - 3-in-1 event - celebrating the love of food that combines a community potluck, photography, and food styling workshop taught by a Pulitzer prize-winning Los Angeles Times photojournalists.

In addition, there will be a photography competition sponsored by Starry Kitchen.

"Food Porn" is a term popularized by the blogosphere that is used to humorously describe food photography that is so tantalizing that it arouses.

The “Food Porn Lab” website boasts the event "will give the foodie in you multiple foodgasms."

"We wanted to make a completely free - no-strings-attached - event that really gives back to the community," Visual Communications event programmer Alexis Kim said.

"Not the type of event that entertains by numbing the audience into vegetables, but one that is completely pleasurable, and stimulates while building skills. Good food, free drinks, cool people, plus a chance to learn skills from an expert in the field without paying a cent. What could be better?"

According to a recent study from the Consumer Electronics Association, 77% of American households now own at least one digital camera, with 40% posting online at sites such as Myspace, Facebook, Photobucket, and Snapfish (http://www.ce.org).

Americans are taking photos more than ever before, but according to the Food Porn sponsors, the quality of the stills are not up to professional standards.

“It’s ridiculous how many images are out there,” Los Angeles Times Photo Editor Kenneth Kwok said.

“Our society is so saturated. Digital technology has made it a lot easier. But along with the freedom and flexibility, there’s a lot of bad stuff out there. Look at how many people call themselves a photographer. You used to be able to differentiate a professional from an amateur from just one look at their camera. Now the line of distinction is so blurred.”

Pulitzer prize-winning Los Angeles Times photojournalist Kirk McKoy, along with Los Angeles Times Photo Editor Kenneth Kwok, will teach the free photography workshops.

After the workshop, attendees can participate in “The Ultimate Food Porn Challenge" sponsored by Starry Kitchen.

Starry Kitchen is a Pan-Asian eatery in Downtown L.A. that gained fame for its glamorous origins as an illegal underground restaurant run from the owner’s home.

Participants will compete by photographing ten dishes from Starry Kitchen's rotating menu.

Starry Kitchen owners Thi and Nguyen Tran and workshop instructors Kirk McKoy and Kenneth Kwok will judge the photos.

Winners will have their work displayed at Starry Kitchen’s restaurant and on its website and menu.

Additional prizes include two All-Access Festival Passes for the 2012 Los Angeles Asian Pacific Film Festival, a $100 Starry Kitchen gift card, and a $100 gift card to fusion gourmet restaurant The Lazy Ox in Little Tokyo.

The one-hour photography workshop will be broken up into two - 30-minute crash course tutorials - such as "Food Styling Basics," "Photography: Beginners Basics," and "Photography: Advanced Techniques."

Participants will put their new skills to the test by participating in a competition in which they are required to style and shoot dishes donated by Starry Kitchen.

The contest categories include “Best Color,” “Best Competition,” “Best Overall,” and “Most Mouth-Watering.”

The event will take place from 5 to 9 p.m. at VC in Little Tokyo.

VC Communications
120 Judge John Aiso Street
Los Angeles
90012

Registration Information

alexis@vconline.org

An e-mail request to enter should include:

Name
e-mail address
Phone Number
Camera Model and type (DSLR or Point & Shoot)

There is no admissions fee.

Visual Communications is the nation’s premier Asian Pacific American media arts organization and is dedicated to the honest and accurate portrayals of Asian Pacific American peoples, communities, and heritage through the media arts.


Visual Communication promotes intercultural understanding through the creation, presentation, preservation and support of media works by and about Asian Pacific Americans.

Every spring, it presents the prestigious Los Angeles Asian Pacific Film Festival
.

The Fest is one of my favorites classy events which I personally attend each year.

Contact

 www.vconline.org.

www.twitter.com/vconline

See 'ya there!

http://www.thetattler.biz

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