Wednesday, August 17, 2011

Abercrombie & Fitch..."the situation" not model material! Retailer makes offer he can't refuse?








In an advertising first - a twist in marketing genius? - Abercrombie & Fitch has offered one of the high-profile stars of a reality-show big bucks not to sport their chic trendy duds!

"Jersey Shore"cast members have shot to instant fame - in part - because of lucrative endorsements for a myriad of hip youth-oriented products including but-not-limited-to weight loss supplements, ever-popular micro brews, skin bronzer, and what-have-you.

But when it comes to - "the situation" - the Abercrombie & Fitch suits in the executive office have sworn off.

After catching a glimpse of Michael (the situation) Sorrentino hanging-out (literally) in a neon-colored pair of Abercrombie & Fitch sweat pants, the top brass hit the panic button and called in the marketing wizards to work their magic.

On the heels of a frenzied pow-wow, the New Albany based company released a statement to the press in which they stated a "deep concern" over the association with Sorrentino (the situation) and the popular brand manufactured and flogged under the  A & F label.

In what they deemed a "win-win" situation, the brass revealed to drooling reporters over the past few days, that they had made an offer to Sorrentino he hopefully could not refuse.

In a nutshell?

The actor was promised a "substantial pay-off" if he sported an alternative brand.

“We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans,” the statement read verbatim.

Who wants to be reminded of cheap Jersey Shore trash when they toss on their pricey Abercrombie & Fitch duds?

The offer was extended to rest of the Jersey Shore cast, too.

As of this hour, legal eagles at Abercrombie & Fitch are waiting with bated breath to hammer out the unprecedented deal.

It should be noted for the record that Abercrombie & Fitch is no stranger to controversy.
Last year when the aggressive retailer plastered the city with publicity stills of half-naked young men sporting jeans with their ass-cracks in plain view, the local police hauled the owners into court on obscenity charges.

The Judge tossed out the case - and consequently - it was been no looking back for the chic fashionable outlet since.

Will they seal the deal with in the current "situation" - or is it all just a novel publicity stunt?
News at 11!



No comments:

Post a Comment