Thursday, March 27, 2008

IAG Research Announces Winners for Automotive Advertising Awards

On Stage IAG Automotive President, Lois Miller  March 19, 2008
IAG Research, the TV ad
effectiveness and program engagement company,
announced the winners
at the 2nd Annual IAG Automotive Advertising Awards
at the New York
International Auto Show's opening press breakfast.
The IAG Automotive
Awards is the only awards program measuring effectiveness
of automobile
The awards are based on response data from 2.5 million viewers of
national television advertising collected by IAG. IAG Research measures the

effectiveness of every ad and product placement on 23 measured TV networks.
All national auto ads that began airing in 2007 were eligible for the award.
The goal of the IAG awards is to recognize exclusive ads in the
automotive industry,
and make the NYIAS a unique location to host the

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