On Stage IAG Automotive President, Lois Miller March 19, 2008
IAG Research, the TV ad effectiveness and program engagement company,
announced the winners at the 2nd Annual IAG Automotive Advertising Awards
at the New York International Auto Show's opening press breakfast.
The IAG Automotive Awards is the only awards program measuring effectiveness
of automobile ads.
The awards are based on response data from 2.5 million viewers of
national television advertising collected by IAG. IAG Research measures the
effectiveness of every ad and product placement on 23 measured TV networks.
All national auto ads that began airing in 2007 were eligible for the award.
The goal of the IAG awards is to recognize exclusive ads in the automotive industry,
and make the NYIAS a unique location to host the awards.