Friday, March 28, 2008
Indstry vip's catch a sneek pick on the show floor before the public Over 1.2 Million attend the New York international Auto Show each year making this show the pillar of the Autoshow industry
Dr Thomas Weber, member of the Daimler board responsible for group research and Mercedes-Benz development
(Dr Thomas Weber, Right)
A new lithium-ion battery Technology at Daimler will be used in the series-production S 400 BlueHYBRID automotive applications by next year.
Dr Thomas Weber, a member of the Daimler board responsible for group research and Mercedes-Benz development, said: "This is a groundbreaking technology that will be a decisive factor in the future success of the automotive industry."
Think Green? According to Mercedes, The New color of Green is Bluetech-hybrid and the parties at Mercedes as they introduce the world’s most economical and clean vehicle.
Thursday, March 27, 2008
On Stage IAG Automotive President, Lois Miller March 19, 2008
IAG Research, the TV ad effectiveness and program engagement company,
announced the winners at the 2nd Annual IAG Automotive Advertising Awards
at the New York International Auto Show's opening press breakfast.
The IAG Automotive Awards is the only awards program measuring effectiveness
of automobile ads.
The awards are based on response data from 2.5 million viewers of
national television advertising collected by IAG. IAG Research measures the
effectiveness of every ad and product placement on 23 measured TV networks.
All national auto ads that began airing in 2007 were eligible for the award.
The goal of the IAG awards is to recognize exclusive ads in the automotive industry,
and make the NYIAS a unique location to host the awards.